Chip Baird

CEO and Founder

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Charles F. (“Chip”) Baird, Jr., North Castle’s founder and CEO, has spent the last 30 years as an investor and consulting partner dedicated to improving companies’ operating performance and enhancing shareholder value. Chip began studying the emerging Healthy, Active, and Sustainable Living trends more than 20 years ago and founded North Castle Partners in 1997 to pursue opportunities in this dynamic new marketplace. Chip currently serves on the Board of Directors of Encore Vet Group, Full Swing, HydroMassage, Sprout Foods, Jenny Craig, and serves as Chairman of the Board of ProSupps, Barry’s Bootcamp, and Turnbridge. Chip has previously served on the Board of Directors of SmartyPants, Curves, Red Door, Doctor’s Best, Contigo, Flatout, Ibex, Performance Bicycle, gloProfessional, Cascade Helmets, International Fitness, Atkins/Bora-Bora Organic Foods, Enzymatic Therapy, CRC Health, Equinox Fitness, GEI, and Naked Juice. He also currently serves as a trustee of The Alger Fund. Prior to founding North Castle, Chip served as a Managing Director of AEA Investors LLC from 1989 to 1997, where he was a private equity investor in the consumer and healthcare sectors. From 1978 to 1989, Chip worked at Bain & Company, where, as an Executive Vice President and North American Management Committee member, he was involved in developing strategy and implementing profit improvement initiatives for companies in the health care, forest products, packaging, publishing, chemicals, food, plastics, and textile industries. From 1975 to 1977, Chip worked in mergers and acquisitions at The First Boston Corporation. Chip earned an A.B. from Harvard College and an M.B.A. from Harvard Business School.

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