Augie Nieto II

Industry Advisor

Augustine L. Nieto II is one of the most successful and innovative pioneers in the U.S. fitness industry, holding 11 patents in computerized exercise equipment. In 1977, at the age of 19, Augie co-founded Lifecycle, Inc., where he invented the now-famous computerized bicycle of the same name. He negotiated the sale of the company to Bally Manufacturing Corporation in 1984. A year later, he was named President of Life Fitness, Inc., the newly coined Bally subsidiary. Life Fitness has grown to become one of the world’s largest commercial manufacturers of fitness equipment. Augie, who joined North Castle as an Operating Advisor in 2001, brings to the Firm an unrivaled expertise in anticipating consumer needs, developing products and services to meet those needs, and building and managing brands within the health and fitness industry. After being diagnosed with amyotrophic lateral sclerosis, he founded “Augie’s Quest” which has raised over $45 million for the ALS Therapy Development Institute, where he serves as Chairman. He is also the author of Augie’s Quest: One Man’s Journey from Success to Significance and Reciprocity, Incorporated and is a member of the Young Presidents Organization, where he served as the Chairman of the Chicago chapter and the Education Chairperson. Augie serves as a board member for Jenny Craig and HydroMassage and was previously the Chairman of Octane Fitness until the company was sold to Nautilus, Inc. in December 2015. He previously served on the Board of Directors for Qwest Software and former North Castle portfolio companies Curves International, EAS and GEI. Augie earned a degree in economics and financial accounting from Claremont McKenna College.

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