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Operating Advisors
Augustine "Augie" L. Nieto II
Operating Advisor
Augustine L. Nieto II is one of the most successful and innovative pioneers in the U.S. fitness industry. In 1977, at the age of 19, he co-founded Lifecycle, Inc., when he invented the now-famous computerized bicycle of the same name. He negotiated the sale of Lifecycle to Bally Manufacturing Corporation in 1984. A year later, Augie was named President of Life Fitness, Inc., the newly coined Bally subsidiary. Today, Life Fitness, having repeatedly multiplied in size, is the largest commercial manufacturer of fitness equipment in the world.
Augie joined North Castle as an Operating Advisor in 2001 and brings to the firm an unrivaled expertise in anticipating consumer needs, developing products and services to meet those needs, and building and managing brands within the health and fitness industry. A true entrepreneur, Augie holds 11 patents in computerized exercise equipment.
After being diagnosed with amyotrophic lateral sclerosis, Augie became co-chairman of the Muscular Dystrophy Association's ALS Division and founded "Augie's Quest" which has raised almost $30 million dollars in funds for research into the disease. Augie is the author of Augie's Quest: One Man's Journey from Success to Significance and Reciprocity, Incorporated.
Augie is also a member of the Young Presidents Organization, where he served as the Chairman of the Chicago chapter and the Education Chairperson. He earned a degree in economics and financial accounting from Claremont McKenna College. In addition to having served on the Board of Directors of EAS and GEI, Augie currently serves as Chairman of Octane Fitness.
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The information on these pages is intended solely for the benefit of persons who might be aware of investment opportunities that would interest North Castle Partners. North Castle's services are provided only to a limited number of private investment funds; North Castle does not make its services available to the public.
Copyright © 2012 North Castle Partners, LLC. All rights reserved.
