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Operating Advisors
Dennis Madsen
Operating Advisor
Dennis Madsen is the former President and CEO of Recreational Equipment, Inc. (REI), a national retail cooperative of outdoor gear and clothing. Dennis spent 39 years with REI, where he began working as a stocking clerk at the company's Seattle store, when the organization had only 33 employees. He rose through the ranks, becoming COO in 1987 and CEO in 2000. At his retirement in 2005, REI had grown to 6,000 employees and 72 stores. A focus on core values, continuous innovation, and commitment to team members and community have placed REI on Fortune Magazine's list of "100 Best Companies to Work For" for 12 consecutive years.
Dennis also serves on the boards of directors of Pivotlink Software, the Alaska Air Group (parent company of Alaska and Horizon Airlines), West Marine Inc. (a specialty retailer of boating supplies), Evolucion Inc. (a specialty retailer focusing on the active sports lifestyle), Western Washington University Board of Trustees and many conservation and outdoor recreation non-profits, including IslandWood, Bicycle Alliance of Washington, and the Washington Wildlife and Recreation Coalition. Dennis founded the Youth Outdoors Legacy Fund for the purpose of funding volunteers and outdoor programs whose focus is to get urban kids involved in outdoor activities and stewardship. He is also past-president of the Western Washington University Foundation Board of Directors.
Dennis earned his bachelor's degree from Seattle Pacific University in mechanical engineering and pursued M.B.A. studies at Pacific Lutheran University.
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