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Operating Advisors Dennis "DJ" Jenson Operating Advisor Dennis "DJ" Jenson joins North Castle Partners with 25 years of leadership and brand-building experience in lifestyle consumer products across a range of sectors, with an intense focus in both the action sports and outdoor segments. Throughout his career, he has worked to build and grow market-leading global brands including Burton Snowboards, Timberland and Timbuk2. Mr. Jenson began his career as a Marketing Manager with McDonald's Corporation, but eventually made the choice to follow his passion and pursue a path centered on products/brands/lifestyles that were of significant personal interest. From 1990 to 2003, Mr. Jenson served as SVP/Marketing and President of Burton Snowboards--helping to grow the business from a $12 million single-product company to a $500 million portfolio of iconic lifestyle brands. Most recently, Mr. Jenson merged his personal environmental/sustainability interests with business and served as VP of Business Development and Licensing for Timberland (NYSE: TBL). Mr. Jenson currently serves on the Boards of Black Diamond Equipment, New Belgium Brewing and 1% For The Planet. He also provides advisory services to a range of consumer products brands including 3M (NYSE: MMM), Shock Doctor and Maclean Quality Composites. Mr. Jenson earned a Bachelor of Science in Business, magna cum laude, from the University of Minnesota, Carlson School of Management along with continued executive education at University of Pennsylvania, Wharton. Show all Operating Advisors |
The information on these pages is intended solely for the benefit of persons who might be aware of investment opportunities that would interest North Castle Partners. North Castle's services are provided only to a limited number of private investment funds; North Castle does not make its services available to the public.