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Operating Executives
Dennis "DJ" Jenson
Operating Executive - Download vCard
Dennis ("DJ") Jenson is a member of the OEG with 25 years of leadership and brand-building experience in lifestyle consumer products across a range of sectors, with an intense focus in both the action sports and outdoor segments. Throughout his career, he has held a number of senior-level operating roles and has worked to build and grow market-leading global brands including Burton, Timberland, and Black Diamond.
DJ began his career as a Marketing Manager with McDonald's Corporation, but eventually made the choice to follow his passion and pursue a path centered on products/brands/lifestyles that were of significant personal interest. From 1990 to 2003, DJ served as SVP/Marketing and President of Burton helping to grow the business from a $12 million single-product company to a $500 million portfolio of iconic lifestyle brands. Prior to joining North Castle, DJ merged his personal environmental/sustainability interests with business and served as VP of Business Development and Licensing for Timberland.
DJ currently serves on the Board of Directors of New Belgium Brewing, 1% For The Planet, Flatout, Ibex, Powell Skate One, and Klone Licensing.
DJ earned a Bachelor of Science in Business, magna cum laude, from the University of Minnesota Carlson School of Management along with continued executive education at University of Pennsylvania, Wharton.
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