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Mineral Fusion |
Mineral Fusion is the leading all-natural mineral-based line of color cosmetics and body care products sold in the Natural Products channel, as well as other select retailers. Mineral Fusion's products offer the beneficial effects of minerals such as skin protection, hydration, and nourishment, while featuring natural formulations that are pharmaceutical-grade, free of parabens, chemical dyes and perfumes, making them healthy and effective for all skin types. The brand's "Minerals on a Mission" tagline conveys the company's dual purpose of offering a full suite of the highest quality mineral-based personal care products, while also being socially responsible through supporting various women's causes such as the National Coalition Against Domestic Violence.
Depth is a line of marine-based body care products that are generally 70% organic and are free of artificial color. Depth's mission is to bring the beauty, abundance and therapeutic benefits of marine botanicals to consumers through their use of Depth products.
As a private equity fund deeply rooted in the natural products industry, North Castle formed Mineral Fusion Natural Brands to provide consumers with the superior natural personal care products of Mineral Fusion and Depth Bath & Body Care. Mineral Fusion Natural Brands is a partnership between gloProfessional, a North Castle portfolio company, and key former executives from Avalon Organics, a prior North Castle portfolio company.
Mineral Fusion Natural Brands strives to be an industry leader in sales, innovation, quality, and value while carrying out the principles of sustainability. The goal in combining these brands is to amplify the great work that has been done with Mineral Fusion and Depth, and delight a growing number of our consumers by accentuating the healthful benefits of both brands.
Websites
www.mineralfusion.com
www.depthbody.com
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