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Flatout |
Founded by Stacey Marsh (CEO) and Mike Marsh (SVP Operations), Flatout is a premium brand of healthy, distinctive flatbreads and other flatbread products such as sandwich/bun flatbreads and flatbread crisps sold under the Flatout Brand. Flatout enjoys strong brand recognition with weight-conscious and health-minded consumers because of its delicious taste and low calorie, high protein, low carbohydrate and high fiber nutritional profile. Flatout is the official flatbread of the Best Life Diet, a program created by Bob Greene, Oprah's personal trainer. Flatout is also a great tasting tool that can be incorporated into consumers' Weight Watchers and Atkins' lifestyles.
As a leading private equity firm focused exclusively on investments in consumer-driven product and service businesses that benefit from "Healthy Living and Aging" trends, North Castle is leveraging its substantial experience in the food and beverage industry from its prior successful investments in EAS and Naked Juice and current investment in Nutrition Solutions, which includes the weight management brand Atkins and the organic fruit and nut bar brand Bora Bora, to build Flatout into the leading healthy, premium brand in the flatbread and wraps category.
Increasing consumer awareness of the health benefits of whole grain and fiber has driven demand for whole grain bread and alternatives to traditional sliced bread and buns, such as tortillas and flatbreads. With its innovative, branded and patented products, Flatout provides the most tasty and healthy alternative to traditional breads.
Flatout recently introduced two new product lines, FOLDit™, a flat foldable sandwich bread or bun, and EdgeOn™ Crisps, a healthy baked snack chip based on Flatout's core flatbread product to provide consumers with healthy and delicious bread alternatives that taste great and are good for you.
Website
www.flatoutbread.com
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