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Taking the lead and defining the field |
Since its inception in 1997, North Castle has quickly become the nation's leading private equity firm focused exclusively on consumer-driven product and service businesses that benefit from "Healthy Living & Aging" trends. No other investment firm has studied, mapped and pursued this marketplace with as much foresight and commitment.
Based on our insights from our extensive research and knowledge, the following represents five examples of North Castle's targeted consumer-driven areas of focus:
- Aesthetics & Personal Care - examples include natural personal care, spas, anti-aging cosmeceuticals and treatments, skin care and cosmetics.
- Consumer Health - examples include home healthcare services, behavioral healthcare and rehabilitation.
- Fitness & Recreation - examples include health clubs, weight management products and services, fitness equipment and sporting goods and equipment.
- Home & Leisure - examples include hobbies and crafts, specialty education, leisure travel, pet care and natural cleaning products.
- Nutrition - examples include healthy foods and beverages, functional foods, nutraceuticals, vitamins, minerals and supplements, and performance nutrition products.
North Castle's focus on consumer businesses that benefit from "Healthy Living and Aging" trends is already well known throughout the private equity chain from financial institutions to small business owners. As North Castle builds its brand awareness and reputation, the benefits of its focus continue to grow. Entrepreneurs, investment banks, industry experts, potential management team members, and others increasingly turn to North Castle when they have an interest in the "Healthy Living and Aging" market.
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